Who We Lend To | Lending Corp
Lending Corp Private lending • Residential + Commercial
Borrower Personas • Mapped to the right loan products

Who We Lend To

Not every borrower fits inside a bank’s box. We lend to experienced operators, builders, and investors who need certainty of execution, flexible underwriting, and clear terms—backed by real expertise.

Below are featured personas, including our newest: Asset-Based Lending and Ground-Up Construction.

Featured borrower personas Each persona page includes a “matched loan products” section with direct links.
Ground-Up Construction Borrowers | Who We Lend To | Lending Corp
Lending Corp Private lending • Residential + Commercial
Who We Lend To Ground-Up Construction Borrowers
Construction-savvy underwriting • reliable draws • execution

Ground-Up Construction Borrowers

Ground-up projects require more than capital—they require a lender who understands schedules, inspections, cost-to-complete, and the real-world friction that can stall a build. We structure construction financing that keeps projects funded and moving.

Borrower profile Who this program is built for.
  • Residential & mixed-use developers

    Operators building for sale or stabilization with clear end-game execution.

  • Custom home builders

    High-quality builds that require predictable draws and construction-aligned oversight.

  • Small-to-mid-size commercial builders

    Projects where timelines, inspections, and cost controls must stay tight.

  • Investors moving from flips to new builds

    Borrowers scaling into ground-up with a stronger capital partner.

Built for builders. From land acquisition to final inspection, we design financing that keeps your job moving—without unnecessary friction.

Best for: developers who value predictable draws, construction expertise, and decisive underwriting.
Challenges we solve Where traditional lenders often fail construction borrowers.
  • Slow approvals that miss construction timelines

    We focus on execution and clear requirements upfront to reduce cycle time.

  • Rigid draw processes that stall progress

    We structure inspection + draw cadence to support real-world build pacing.

  • Land + construction capital gaps

    We align acquisition and vertical construction so your capital stack stays coherent.

  • Early-stage valuation friction

    We underwrite cost-to-complete and end value with a builder’s perspective.

Matched loan products Direct links to the products this persona typically aligns with.
Asset-Based Lending Borrowers | Who We Lend To | Lending Corp
Lending Corp Private lending • Residential + Commercial
Who We Lend To Asset-Based Lending Borrowers
Collateral-first underwriting • speed • flexibility

Asset-Based Lending Borrowers

Some borrowers are strong on paper. Others are strong in real assets. Our asset-based lending solutions focus on the underlying value of collateral—so you can move quickly, structure intelligently, and execute with certainty.

Borrower profile Common characteristics we see in asset-focused borrowers.
  • Real estate investors with meaningful equity

    Borrowers leveraging existing properties, portfolios, or cross-collateral structures.

  • Business owners with complex income

    Tax write-offs, multiple entities, or irregular cash flow that doesn’t fit bank underwriting.

  • High-net-worth borrowers seeking liquidity

    Capital access driven by assets—not time-consuming documentation cycles.

  • Operators needing speed and certainty

    Time-sensitive acquisitions, refinances, or repositioning plans.

Let your assets work for you. When traditional lenders over-index on income documentation, we focus on collateral strength—so you can close decisively.

Best for: equity-rich borrowers, complex tax structures, fast timelines.
Challenges we solve Why borrowers choose ABL over conventional financing.
  • Conventional underwriting doesn’t reflect true strength

    Income can appear lower due to write-offs while net worth and equity are significant.

  • Opportunity windows are short

    Off-market deals and negotiated terms often require a fast, reliable lender.

  • Assets are misunderstood or under-valued

    We evaluate collateral with investor logic—not one-size-fits-all checklists.

  • Borrowers need flexible structure

    Cross-collateral, multiple assets, and tailored terms aligned to strategy.

Matched loan products Direct links to the products this persona typically aligns with.